In the name of political rampage

What should be the course of the law if a person or group of people rampantly burn down some body’s property?

While the legal action is very clear, however, when the same rampage is carried under the banner of political protest, the perpetrators are hardly prosecuted.

Today, in Mumbai, India,  Shiv Sena, a local political party burned down a truck; a random truck on Western Express Highway to protest against a hike in power tariff.

The main highway of the financial capital city was blocked and the traffic was jammed for hours. People and the political party that participated in the activity are roaming free and if anything feel emboldened by their crass action.

When will we bring such acts under strict legislation and punish the perpetrators to the maximum so that such actions are not repeated again?

While political parties that participate in such activities are trying to en-cash vote banks by playing on junta’s emotions; how come the ruling parties and the law enforcement agencies are blind to such acts.

It is high time that all parties, national or local, wake up and understand that the petty politics based on the emotions and frivolities of a common man is over. Junta is waking up and is restless against those who carry out such acts as well as against ruling parties that cast a blind eye on such issues.

Open Source Marketing

If you are confident in the stuff that you are selling – why would ya sell it at the hook end?…unless your intentions are different?

Producers need to show more confidence in their products before they expects consumers to do the same. One way companies showcase their expertise in a market segment is through white papers and case studies – establishing themselves as leaders in that segment. But when you decide to read that article, you have to provide your entire portfolio before you can do that. I loose faith at that time; in their product and in their company.  If what you have written is really that amazing, I’ll come to you again and again. Not the other way – where you are chasing me because I took a bite at your bait.

If companies were to follow the rule of showcasing their talent without bait and switching, I think they will be forced to put out something more substantial; their marketeers would thing longer and harder and maybe provide a more valuable asset than “a worm at the end of a hook”. If they can’t – then we know that what comes with a hook can’t be anything but a “worm”.

This is Open Source Marketing.

Hello!

Time to rub off the rust, grease the wheels and get this blog rolling… one more time 🙂