In an age of data overload and analytics we swear by, I am reminded that caution is in order.
A quick snapshot into analytics can be very misleading; it can tell you where you are, but may completely fail to tell you where you are headed. If you are doing a correlation, sometimes, strange data sets or events may seem related and may totally mislead you.
Approach analytics with a child like curiosity and intensity. No hunches or premonitions. Scan the length and breadth of the data and be wary of snapshots. Otherwise, we’ll see what we want to see.