Effect of search engine ranking on clicks and business

If your business depends on Search Engine Traffic – being on first page makes or breaks your business.  I have always tried to get a sense of the effect on CTR the Search Engine Ranks have but according to Spotify here’s what it looks like.
Clicks and Search Engine Ranking Effect

The first page gets almost 85% of the traffic! What is even more amazing is the difference between #1 and #2 placement. If you are spending your money on SEO and someone gets your business on page 2 of Google, they have barely done much for your business!