If you are confident in the stuff that you are selling – why would ya sell it at the hook end?…unless your intentions are different?
Producers need to show more confidence in their products before they expects consumers to do the same. One way companies showcase their expertise in a market segment is through white papers and case studies – establishing themselves as leaders in that segment. But when you decide to read that article, you have to provide your entire portfolio before you can do that. I loose faith at that time; in their product and in their company. If what you have written is really that amazing, I’ll come to you again and again. Not the other way – where you are chasing me because I took a bite at your bait.
If companies were to follow the rule of showcasing their talent without bait and switching, I think they will be forced to put out something more substantial; their marketeers would thing longer and harder and maybe provide a more valuable asset than “a worm at the end of a hook”. If they can’t – then we know that what comes with a hook can’t be anything but a “worm”.
This is Open Source Marketing.