People can talk for hours on this topic and still leave you with little to no clue on what your social media content strategy should be.
How about you answer these 2 questions about your content?
Q1. Is this content unique?
That is your readers can get this content only from you. If your readers can Google and find similar or better content online, then it’s a big NO.
Q2. Would they want more of it?
If the answer is yes to both the questions, run with it, if the answer is yes for at least one question, it should still make it to your editorial calendar. You’ll be surprised at how very few companies can answer yes to both the questions.